1. Google Labs
- Best for: Experimenting with Google’s latest AI apps and tools for free
- Pricing: Free
- How I use it: Creating on-brand social media ads with Pomelli and brainstorming visual ideas with Mixboard
Some people might not know this, but Google has a ton of amazing free AI tools and apps for anyone to use.
For example, they have an app called Pomelli that lets you create unbranded content for things like social media or ads. In fact, I have been using Pomelli a lot. And the thing I like about it is that you input your website and it downloads your entire design system. And then you can also feed it your product images and it can create custom ads that are on brand around your specific products.
2. Gumloop
- Best for: Automating marketing, sales, and ops workflows with AI agents
- Pricing: Free plan available, then starts at $37/month
- How I use it: Building automated SEO workflows, web scraping flows, content repurposing pipelines, and building multi-agent systems
Gumloop use cases
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Gumloop is an AI automation and AI agent builder that I have been using for about 14 months now. It is one of the first automation tools that I fell in love with since using Zapier for almost a decade.
What makes Gumloop different from something like Zapier or n8n is that it is built specifically for AI-first workflows. Instead of just moving data between apps, Gumloop lets you add an AI model into the middle of your workflow to actually think, analyze, and make decisions. It connects with any premium LLM model like ChatGPT, Claude, Gemini, DeepSeek, Grok, etc. And you can also connect MCP servers with it as well.
The UI (user interface) is so tasteful and clean and it’s actually nice to look at and use. And the amazing thing too is that you don’t need your own OpenAI or Anthropic API keys — Gumloop gives you access to premium LLMs right out of the box and they eat the costs. It’s all baked in. And now with Gumloop’s MCP launch, it’s become one of the best AI tools for startups and marketing teams (hence why so many big tech companies are starting to use it).
Whether you are a marketer, in sales, ops, or just someone who wants to automate repetitive work with AI agents, Gumloop is the tool I would recommend first.
Here are some things I like about Gumloop:
- Integrates with any LLM model without needing your own API keys
- Makes web scraping automations incredibly easy to set up
- Gummie (AI copilot) can help you build any flow from a description
- Has a Slack community where you can get help fast
- Clean drag-and-drop interface that is genuinely easy to use
Here are some cons with Gumloop:
- Still a relatively new tool so you might run into the occasional UI quirk
- Complex workflows can take some trial and error to get right
- Credit-based pricing means you need to keep an eye on usage
3. Claude
- Best for: All-around AI assistant for writing, coding, research, and productivity
- Pricing: Free plan available, Pro starts at $20/month, Max starts at $100/month
- How I use it: Proofreading blog posts, building internal tools with Claude Code, running SEO campaigns with MCP integrations, and creating custom skills for every project I work on
There is a good chance you already know what Claude is, but specifically I want to talk about the desktop app. I have been using Claude almost every day for everything from helping refine my ideas to helping me proofread blog posts to integrating it with MCP servers to pull in analytics or keyword data for SEO campaigns. There is just a broad range of use cases you can do with Claude.
My favorite way to use it is to create Claude skills and for every campaign I work on, save it as a project and add those skills as instructions within those projects. It basically turns Claude into a custom assistant for whatever you are working on.
But there is also Claude Cowork if you want to give Claude access to your desktop and it can make edits in your files locally on your computer
I’ve been a Claude customer for almost 3 years now, but in the past 6 months I’ve found myself using it more and more as a marketing copilot. And I’m sure you’ve already heard a lot about it online. Claude Code, Claude Cowork, Skills, MCP, all that jazz.
There is just a wide range of things you can do with Claude and I would say that it is the best AI app if you are looking for an all-around easy tool to use for your personal life or your professional life across multiple different use cases.
Here are some things I like about Claude:
- Projects let you save custom instructions and reference files per campaign
- Claude Code is great for building internal tools and scripts
- MCP integrations connect it to tools like Google Analytics and Ahrefs
- Cowork gives Claude access to your local desktop files
- Free plan is genuinely usable
4. Cursor
- Best for: AI-powered code editing and vibe coding with any LLM model
- Pricing: Free plan available, Pro starts at $20/month
- How I use it: Building internal tools with Claude Code inside Cursor, using the Cursor agent for frontend work, and managing all my marketing skills as local agents
Cursor is the popular IDE that leverages AI to help you create software without having to manually type code. Cursor is built on top of VS Code so it is a full development environment, but its AI agent features allow you to leverage any AI coding model within the platform.
You can highlight a block, ask what it does, tell it to refactor, add comments, or rewrite it for a different framework. It won’t just spit out suggestions, but it modifies your project files, so you’re not copy-pasting snippets from a sidebar. There’s a tight feedback loop between writing, editing, and testing.
I also use Cursor with Claude Code. So for example, when I mentioned the speech-to-text tool I created, I actually built it in Cursor using Claude Code. And then I will also use the actual Cursor agent for other small coding tasks. I really love the Composer model created by Cursor. It is super fast and actually a lot faster than Claude Code at different frontend UI tasks.
So that is how I use it. I will use Claude Code within Cursor for more backend stuff, and then Cursor’s agent for smaller frontend work. But Cursor is also amazing for pushing easily to GitHub and just having a full integrated environment.
Here are some things I like about Cursor:
- LLM agnostic so you can use Claude, Gemini, ChatGPT, or any model
- Built on VS Code so the transition feels familiar
- Composer model is super fast for frontend UI tasks
- Easy GitHub integration and full dev environment
- Works great alongside Claude Code for backend work
Here are some cons with Cursor:
- Can get expensive if you need higher usage tiers
- Not ideal if you are not already comfortable with VS Code
- Does have a learning curve for non-technical users
5. Perplexity – best for real-time research and fact-checked answers
Perplexity is a smart, AI search assistant that answers questions, shows its sources, and keeps things concise. It is like a research partner who shows you the right links, explains them in plain English, and doesn’t waste your time.
I’ve used it for things like sourcing up-to-date stats, comparing product features, and checking the latest news on AI regulation. You can technically do all these tasks using Google, but it’s faster and more digestible here. It pulls from credible sources, cites everything in line, and lets you dig deep with the source links.
Perplexity’s Deep Research is a brilliant tool to help you research a topic in depth. It takes around 10-15 minutes to give you the complete results, but it’s totally worth it.
What’s underrated about Perplexity is how good it is at follow-up. You can ask something like, “How does Claude compare to GPT-4o?” and then follow up with, “What about for coding?” — it’ll keep the thread going intelligently.
I’ve used it for things like sourcing up-to-date stats, comparing product features, and checking the latest news on AI regulation. You can technically do all these tasks using Google, but it’s faster and more digestible here. It pulls from credible sources, cites everything in line, and lets you dig deep with the source links.
Key features
- Real-time web results with in-line citations
- Follow-up Q&A with persistent context
- File and image upload for context-aware queries
- iOS, Android, and browser extensions available
Pros
- Fast, reliable info without hallucinations
- Perfect for research, sourcing, and quick comparisons
- Includes free daily access to Pro models
6. Jasper – best for consistent branding and marketing content at scale
Jasper is an AI software built for marketers. It’s not just about generating content fast — Jasper is about staying on-brand, keeping the voice consistent, and scaling creative output.
What stood out to me most was its Brand Voice feature. You feed Jasper examples of your tone and messaging — emails, blog posts, social copy — and it learns how to match that across different formats.
I asked Jasper to write a blog after setting all the parameters –– brand voice, topic, outline, and resources. It took a while and generated a decent response that needed minimum edits.
The interface is clean, it has prebuilt workflows –– blog outlines, email campaigns, product descriptions, SEO content, and so on. You can also collaborate with teammates in real-time and leave feedback.
Jasper is a powerful AI content creation platform, favoring users who need a high volume of content. Unlike an AI chatbot like ChatGPT, it packs dozens of templates to help you get started, connects to the internet to find research and sources, and also lets you generate images with AI. All your content creation needs are covered here.
Key features
- AI trained on your brand voice
- Campaign workflows for blog, social, email, ads
- Team collaboration with version control and comments
- Built-in plagiarism checker and SEO mode
- API and CMS integrations
7. Copy.ai – best for fast marketing copy and product messaging
Copy.ai uses AI to help you write something punchy — like a product description, ad variant, or value prop test and create AI workflows mostly around content and marketing. It’s a marketing sidekick that helps you go from idea to publishable copy in a few clicks.
The new Workflows feature helps you string together prompts like “summarize this”, “turn it into a headline”, “write a follow-up email,” and then run them on your entire lead list or campaign batch.
For example, I created a two-step sequence that took the content brief from me and turned it into mega blogs, with 15-20 sections in it. It took around 10 minutes for it to generate the entire blog but saved me hours.
- Social Media: Generates engaging captions, hooks, and posts for platforms like LinkedIn, Instagram, and X (Twitter).
- Blogs & Articles: Features a “Blog Post Wizard” to outline, draft, and optimize long-form SEO articles.
- Copywriting: Creates high-converting digital ads, website copy (“About Us” pages, landing pages), and e-commerce product descriptions
Key features
- AI workflows for batch content generation
- Pre-built templates for 100+ content types
- CSV import for bulk personalization
- Collaboration tools and saved copy history
- Zapier and HubSpot integrations
8. Notion AI – best for writing, summarizing, and organizing inside your workspace
Notion AI is the most invisible AI baked into Notion for docs, wikis, or project planning. The AI layer quietly makes things easier. You’re not switching tools, not pasting between tabs. It helps you think faster, draft cleaner, or organize a mess.
I’ve used it to summarize meeting notes, clean up brainstorming notes, and draft first-draft outlines for internal docs. It’s fast and context-aware. You highlight some text, hit “summarize” or “improve writing,” and it tightens things up without losing your tone.
It’s also great for structuring chaotic information. I had a document full of scattered research notes. I asked Notion AI to create action items and tag key takeaways, giving me a clean list from which I could work. Stuff like that saves time.
This feature costs either $8 or $10 per member per month depending on if you pay annually or monthly. It’s available for any paid Notion plan, and can even be added to free plans.
Notion takes privacy and security seriously too. Your data is encrypted and they comply with data protection laws like GDPR. The AI doesn’t use customer data to train itself unless you specifically opt-in to that.
Key features
- In-line AI writing, editing, and summarization
- Task list generation and action item extraction
- Q&A on existing Notion docs and databases
- Brainstorming tools for quick idea dumps
- Works across notes, wikis, databases, and calendars
9. Grammarly – best for real-time writing feedback and tone correction
Grammarly quietly makes sure your writing doesn’t suck. Whether it’s a Slack message, a sales email, or a LinkedIn post, it catches the stuff that you miss while writing –– awkward phrasing, accidental typing errors, and weird tone shifts.
Grammarly can now tell you if your message sounds too blunt, overly formal, or unclear. Thanks to those nudges, I’ve caught myself softening cold emails or tightening up my blogs. .
They’ve added generative features too — you can rephrase, shorten, or expand sentences. But I don’t use it as a writing tool like I’d use Jasper or ChatGPT. Since the AI text generator isn’t as good as Claude or ChatGPT, I treat it like my proofreader and editing assistant.
One great feature is that you can use Grammarly whilst working in many different apps, including Gmail, Word, Twitter, Facebook and more. Its AI will highlight errors and suggest corrections, which you are free to adopt or ignore. Going beyond mere grammar and punctuation, Grammarly can spot redundant words, inconsistencies in style and offer word choice alternatives.
Key features
- Real-time grammar, spelling, and punctuation checks
- Tone detection and rewrite suggestions
- Rephrasing, summarizing, and shortening tools
- Works across desktop apps, browsers, and mobile
- Weekly performance reports and writing insights
